When an author has finally finished putting pen to paper, or
in the case of most, bashing the hell out the keyboard, there comes a time when
you stare at the masterpiece you’ve produced and think, now what?
You’ve spent all that time thinking about plots and
character development, how to pace your book, whether the ending fits with all
the other stuff you’ve been writing, and whether you’ve managed to tie up all
the bits that have meandered off plot for the purpose of creativity, that maybe
the most important part has been neglected.
Unfortunately I’m talking about marketing.
I’m finding there are many ways to market a book, and to be
honest, I’m still trying to find the best way to market mine.
I look at all the different genres and think ‘where the hell
in all this does mine sit?’ You see, Banker’s Draft falls into lots of
different groups. It’s about a crime, murder sets it off, but it’s also a
mystery and a fantasy: it’s also humour, a parody, a satire; there’s even a bit
of romance....sort of! So I have to think where this sits out in the big wide
world, and how to draw readers to it
.
Looking at all the blog posts, each and everyone has a
different way of doing things. There are some who want to shove their book down
your throat, you see them on twitter and facebook with reams of ‘buy my book’
tweets etc, they’re the SHOUTY ones, the ‘buy my book’ because it’s brilliant
and I don’t care that you’ve got a book out because YOURS doesn’t matter, only
MINE matters, type of person. Rarely, if ever, do they engage with another
person. The polar opposite are the ones who put the book up on amazon and then
sit and pray that someone somewhere will notice it amongst the trillions of
other books out there.
Most sit somewhere in-between.
Like me, you probably look and try to learn because the one
thing I, or you, do not want to become is the SHOUTY person. I want to get
readers to read my book because they want to, because they’re interested in it,
because they may actually enjoy reading it.
Perhaps there is a magic formula somewhere, but I think it’s
more to do with engaging with people, being interested in people, but above all
being supportive to people.
Please don’t be like the SHOUTY people!
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